An expectation of quality and consistency

CLASSIC

A clarity in purpose, both top line and detailed.

HONEST

To make the ride ‘better’. To learn and grow

EXPERIENCE

In constant forward motion. Pushing out of ones boundaries

DYNAMIC

High-functioning, detail driven, specific for each riding discipline

FIT FOR PURPOSE

We believe in the power of the bicycle

It’s ability to teach us about ourselves and about others: its nature is simple, and can be used for fitness, thrills or travelling. It creates the opportunity for a rider to have a meaningful journey, and a memorable experience.

Our purpose is to supply any rider with the equipment they need for that journey: whatever they take, however they ride, and however far.

BAG COLLECTIONS

TOUR SERIES

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ROAD SERIES

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OFFROAD SERIES

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