Roswheel’s purpose is to equip any rider with the tools they need for a successful journey.
In 2008, we founded ROSWHEEL bicycle accessories with a simple mission: to build good bags and accessories that are designed for purpose, not to add to ‘the bottom line’. We believe that product innovation should come from necessity and first-hand experience, not from market research and data analysis. The products should take the abuse they will inevitably get when used when riding in any and all conditions,they should endure, just like the rider using them. Our products are a strong partner for a successful journey, whether it be a city commute, a wild mountain adventure, or even for life on the bike, traveling the world.
Our aim is to be one of the most innovative and trusted companies in our industry. Both for the Roswheel brand and the brands we partner with. We want to grow a solid design and development process which includes the most stringent of product testing from a component level to a full sample level, as standard. We want to evolve our environment into a place in which riding is nurtured and rewarded for our employees, our partners, and our end customers. A solid base has been built and we want to make sure we become more flexible and can react in a faster yet more controlled way to the needs of the market and the rider. We don’t want to stand still, we are always moving, we embrace the journey.